An exhibition that recounts Italian rice as a product of excellence, a symbol of Italy’s being open to the world, amidst stories of producers, research, taste and sustainability.
International Area
The International Area is an experiential journey celebrating Italian rice as an ambassador of agri-food quality in the world. By means of data, stories and images, the exhibition shows how Italian rice — thanks to its excellence, varieties and sustainability — has been able to establish itself in international markets.
Italy is Europe’s leading rice producer and exporter, with an annual output of about 1.4 million tons per 226,000 cultivated hectares, more than 90% of which are concentrated in the regions of Piedmont and Lombardy. In particular, the province of Vercelli alone accounts for over half of the national production. These data, together with stories of entrepreneurship and innovation, form the beating heart of the exhibition.
The Three Sections of the Exhibition
• Italian Rice Around the World
A visual tale of the key figures behind Italian rice exports: data, charts and maps clearly illustrate the global impact of our rice, highlighting the value of a product that combines tradition and international openness.
• Cultivating the Future
This section focuses on the sustainable agricultural techniques adopted by Italian rice producers: from protecting biodiversity to reducing environmental impact. Best practices that have broken new ground in international markets which are increasingly dealing with environmental issues.
• Chicchi d’Autore (Signature Grains)
A journey in taste across cultures and continents: featuring the international chefs who have chosen Italian rice as a premium ingredient to reinterpret local dishes and promote the authenticity of Italian cuisine worldwide.
